Thanks to the many of you who have written to ask me about what I'm going to do in response to the print ad reproduced below (you can also find it here and on the page opposite the Table of Contents in the August 13, 2007 issue of The New Yorker).  The text in the top left corner of the ad reads:

Hedge Fund Manager

Amateur Ultimate Fighter

Sienna's Ex-Boyfriend

Audéo Wearer

I agree with the many lawyers that have written to inform me that the ad is a clear misappropriation of my image for the purposes of selling hearing aids (now apparently called "personal communication assistants" or — even better — "PCAs"):  after all, I'm the only person in the world who fits the description of "Hedge Fund Manager," "Amateur Ultimate Fighter," and "Sienna's Ex-Boyfriend."

I like the ad and am flattered that I'm being used to promote what appears to be a good product, but I'd prefer that my permission be sought and granted first.  I'll have to sue for invasion of my right of publicity in order to protect against dilution of the Percy Walker brand and to deter future misappropriation of my image.